2006 Press Releases
Go Organic! for Earth Day
Go Organic! for Earth Day, the largest-ever educational campaign to promote organic products, reflects the nation’s rapidly increasing interest in organics.
For Immediate Release
Media Contact:
Carol Schuler
612-372-6451
carol@habermaninc.com
Go Organic! for Earth Day
Celebrate Earth Day by Saving on Organic Products This April
Go Organic! for Earth Day, the largest-ever educational campaign to promote organic products, reflects the nation’s rapidly increasing interest in organics
MINNEAPOLIS (March 2, 2006) — Looking to try organic food, organic personal care products and save money at the same time? If so, you are like most Americans. Great deals could be as close as your local supermarket. This April, more than 3,500 grocery stores and 50 organic product manufacturers are joining forces to present “Go Organic! for Earth Day,” a one-of-a-kind, national educational and promotional campaign to encourage people to learn about and try organic products.
The second annual Go Organic! for Earth Day campaign is being held during the month of April in conjunction with Earth Day (April 22). It is intended to draw attention to the ways organic products support a healthy environment, and build on Americans’ growing interest in organically produced products. Go Organic! for Earth Day is a project of Organic Trade Association (OTA), Earth Day Network and MusicMatters (www.organicearthday.org).
According to OTA, organic product sales are growing at a rate of approximately 20 percent each year. “Organic foods can now be found in most grocery stores, and many people would like to try them,” said Caren Wilcox, executive director of the OTA. “Looking for the Go Organic! for Earth Day campaign logo in
supermarkets is one fun way to get familiar with organic products—and a simple way to
take care of yourself and the planet.”
“Most Americans would like to buy products that are grown without pesticides and
made without artificial colors and flavors. By choosing organic products, consumers get
these benefits and more,” said Michael Martin, Prez of MusicMatters. “The Go Organic!
campaign provides a simple way to experience the benefits of choosing organic
products.”
The Go Organic! for Earth Day campaign includes money-saving coupons (available free
through participating retailers or by calling 1-866-I-GO-ORGA (NIC), organic food
demonstrations and product samples; educational materials; and Earth Day events in
select retail outlets. Chef Akasha Richmond, organic chef to the stars and author of the
cookbook Hollywood Dish, has created a day’s worth of simple, delicious, organic recipes
from breakfast to dinner, for the campaign. All recipes, informational materials and a
store finder to locate participating retailers in your area can be found on the campaign
Web site, www.organicearthday.org.
“I had my first experience with organic food as a result of last year’s Go Organic! for
Earth Day campaign,” said Patti Raak, mother of three from St. Charles, Minn. “The
great deals on certified organic foods gave me a reason to try new organic products, and
I was excited to learn more about the health benefits of choosing organic. Now, many of
the groceries I bring home for my family from our local supermarket are certified
organic. Not only do I feel good about what I’m feeding my children, but I’m supporting
organic farming practices, which are better for the environment. This year, I’m going to
try organic personal care products, as well.”
The Go Organic! for Earth Day campaign is unique because it brings together leading
companies and brands in the organic industry including: Earthbound Farm, The Hain
Celestial Group, Horizon Organic, Nature’s Path Foods, R.W. Knudsen Family, Santa
Cruz Organic, Seventh Generation, Silk Soymilk and Stonyfield Farm. The nation’s
leading retailers including Kroger, Whole Foods, Wild Oats, Giant Foods and others also
are participating in the campaign.
Educational Curriculum
Educational materials about organic products and farming created by the Earth Day
Network will be made available to tens of thousands of K-12 school teachers worldwide
who are part of Earth Day Network’s Educator’s Network. Materials are available for
download via the Go Organic! Web site www.organicearthday.org. This interactive
curriculum makes environmental education exciting for students and encourages civic
responsibility and environmental awareness.
Participating National Grocery Retailers
Ahold – Giant Foods/Top’s Markets, Baker’s, Bashas’, Brookshire’s,
Coborn’s/Cashwise, Cosentino’s, Cub Foods, D’Agostino’s, Dillons, Food
Lion/Bloom’s, Fry’s, Gerbe’s, Giant Eagle, Greenlife Grocery, Haggens, Ingles Markets,
King Soopers/City Market, King’s Super Markets, Kroger, Lueken’s, Lunds/Byerly’s,
Marsh, Meijer, Mustard Seed, Roundy’s, Smith’s, Town & Country, Ukrops, United
Supermarkets, Whole Foods, Wild Oats/Henry’s and Woods Supermarkets…and many
more retailers.
Participating Manufacturers
Applegate Farms, Arrowhead Mills, Blue Lake Citrus/Noble, Bonicca Natural Body
Care, C&H Organic Sugar, Choice Organic Teas/Granum, Inc., CLIF Bar, College Farm
Organic Candy, Cottonfield, Country Choice Organics, Domino Organic Sugar, Earth
Creations, Earthbound Farm, EcoBags, Elayne’s Garden Bath & Body, Farmer's Own,
Florida Crystals Organic Sugar, French Meadow Bakery, Good Sense Snacks, Green
Mountain Coffee Roasters, The Hain Celestial Group, Health Valley Company, Horizon
Organic, Humboldt Creamery, Imagine Foods, Late July Organic Snacks, Lil Diaper
Depot, Lumia Organic Inc., Ma Snax Superior Treats, MaraNatha, Muir Glen, Nancy's
Yogurt (Springfield Creamery), Natracare, Nature's Path Foods, Organic Authority,
Organic Valley Family of Farms, R.W. Knudsen Family, Santa Cruz Organic, Seventh
Generation, Silk Soymilk, Soy Dream, Steaz Green Tea Soda, Stemilt Growers, Sterling
Food Concepts, Stonyfield Farm, Totally Organic, Traditional Medicinals, WestSoy, Zen
Soy and many more manufacturers.
For information about the 2006 Go Organic! for Earth Day campaign, visit
www.organicearthday.org.
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