Organic Trade Association's Organic Newsroom: Six Myths Busted by Organic in 2011
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2011 Press Releases


Six Myths Busted by Organic in 2011

Organic Trade Association highlights news that defied the old stereotypes this year

Contact: Barbara Haumann (; 802-275-3820)

Brattleboro, VT (Dec. 19, 2011)—Many will remember 2011 for the continued economic troubles, the lead-up to the 2012 presidential election, and unprecedented political demonstrations around the world and in our own backyards. As the year draws to a close, the Organic Trade Association (OTA) examines several myths about organic agriculture that were “busted” this year by researchers, the media and shoppers.

Myth #1: Organic is a niche market (Infographic)
Seventy-eight percent of U.S. families report they purchase...

Myth #2: U.S. consumers are ambivalent about GMOs (Video)
Nearly 350,000 consumers have written to the Commissioner...

Myth #3: Organic foods are too expensive for the average family (Blog feed, money-saving tips)
OTA offers strategies for consumers looking to enjoy the…

Myth #4: Organic farming can’t feed the world (Studies, expert perspectives)
An interdisciplinary team of researchers from several U.S. and…

Myth #5: Concern about agrichemicals is yesterday’s news (Downloadable research)
This spring, three independent, government funded studies…

Myth #6: The Jobless Recovery (Infographic)
Forty percent of companies in the organic sector hired full time…

The full story, including photos, graphics and other social media resources is available online.

The Organic Trade Association (OTA) is the membership-based business association for organic agriculture and products in North America. OTA is the leading voice for the organic trade in the United States, representing over 6,500 organic businesses across 49 states. Its members include growers, shippers, processors, certifiers, farmers' associations, distributors, importers, exporters, consultants, retailers and others. OTA’s Board of Directors is democratically elected by its members. OTA's mission is to promote and protect the growth of organic trade to benefit the environment, farmers, the public and the economy.